Twitter is all over the place. Good Morning America doesn’t ask for emails anymore – they want you to twitter them. What gives? What’s so great about Twitter? How can it be a tool for your business?
Well, to be perfectly honest, most people use Twitter on a personal level to tell the world what they are up to – no matter how mundane their moment to moment life might be! If you have a Twitter account, and start to follow other people’s tweets, you can filter down to just content that is relevant to your interests, or follow friends that you really want to hear about. Frankly, I think a ton of people out there are tweeting into the void, so to speak… they tweet, but they don’t ever listen… it’s a cacophony of tweets, but not much actual communication!
So why bother writing about Twitter today? Well, here’s one VERY useful way to use Twitter for your own website as a way to publish fresh content on your site quickly and easily, even if you are on the road and never at your desk. By publishing your Twitter feed on your homepage, you can tell your visitors what you are up to, similar to your Facebook status.
For example, one of my clients and good friends owns Atlantic Charters (www.atlantic-charters.com), a sailing charter company in Marblehead, MA. As the sailing season is just getting started, he was looking for fresh new ways to boost his marketing. He recently started a twitter account at http://twitter.com/atlanticcharter, and I added a quick little feed to his site. Now he can let people know everything from weather alerts in the harbor, to upcoming sailing classes, to rental openings and special events. When people visit his site, they are offered a current snippet of fresh news that makes his website seem much more dynamic and more connected to his actual business.
For clients that have daily news to offer, adding a twitter feed to your homepage boosts the impact you can achieve with a Twitter account and keeps the Search Engine gods happy too, because you are adding fresh content to your homepage on a daily basis. (You just have to remember to Twitter often!) Get creative and think of ways that you can offer fresh snippets of information to your clients and then give me a call!
For the DIYers out there, here’s the code snippet to use:
<div id=”twitter_update_list”></div>
<script type=”text/javascript” src=”http://twitter.com/javascripts/blogger.js”></script>
<script type=”text/javascript” src=”http://twitter.com/statuses/user_timeline/put-your-twitterid-here.json?callback=twitterCallback2&count=1″></script>
{ 0 comments }
